The North Face, in partnership with JD, approached ZAK to create a campaign for their new product range for their AW2024 collection. They wanted to emphasise the durability of their wind resistant and water repellent technology. Some RnD experiments were created on potential  social assets which demonstrated the WindWall™ fabrics, engineered to reduce the effects of wind without overheating. I designed a few digital experiments which conveyed the durability of this wind resistant technology through various forms of digital wind simulations.  

 

Credits 

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Agency: ZAK

Creative Director: Matthew Bennett

Creative: Ben Wrigglesworth

3D Artist: Hannah Meah 

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Client: The North Face & JD