Teaming up once again with Universal Music, Whitecoat were invited to create a music video for Mae Stepehn's new single 'Cheeky But Charming', a collaboration with Sanrio. Paying homage to the early 2000s pop princess bedrooms we took this space and filled it with digital animations of Mae and her best friend Kuromi (Hello Kitty's evil counterpart), creating a fun and enigmatic blend of both live action and 2D animation.

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Credits 

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Agency: Whitecoat 

Creative Director: James Gibbom

Art Director / Animator: Hannah Meah 

2D Animator: Luca Montefiore

Producer: Olivia Bentinck-Budd

Post Producer: Dafne Dervissoglou

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Client: Universal Music Group & Sanrio